ai-ENGAGE

Attention: Anyone working in marketing!

Are you ready for AI?

Discover the engagement paradox, while AI enhances personalised interaction, it simultaneously amplifies the craving for a genuine human connection.

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What does AI mean to your business?

In today's business environment, many people wear the hat of a content creator. With the evolution of generative AI, the nature of such roles—be it in text generation, visual design, musical composition, or any other domain—will undergo a paradigm shift. As AI takes the helm of content generation, professionals will need to transition into content curators or editors, a shift necessitating a fresh skill set.


How can the ai-ENGAGE framework transform the future marketing landscape with generative AI?


By the end of the program you will…


1

Understand where AI has come from, where it is going to and how AI will impact marketing

2

Realise the tools and capabilities of AI at your fingertips


3

Evaluate where in your marketing process and tech stack the ai-ENGAGE framework can add value and increase productivity


4

Curate the best AI prompts to gain the best results


5

Create communication content that you can use immediately in your own organisation

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Workshop Curriculum

Introduction

  • Brief history of Artificial Intelligence.
  • Evolution of AI in the marketing sector.


Exploring AI Tools in the Market

  • Overview of popular AI tools.
  • Benefits and challenges of integrating AI into marketing.


Introducing the ai-ENGAGE Framework

  • Explanation of the ai-ENGAGE framework.
  • Significance of engagement in STP, Marketing, Sales, and Customer Success.

Crafting Effective AI Prompts

  • Components of an effective AI prompt.
  • Tips and best practices.
  • Example prompts
  • Crafting prompts for Strategy, Marketing, Sales, and Customer Success stages.


Hands-on Workshop: Crafting Your AI Prompt

  • DIY exercises.
  • Personalised feedback and prompt refinement.


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Learning Pathway

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Webinar class

Watch a series of pre-recorded lessons demonstrating the power of AI in marketing including downloadable guides to help you identify where you should be implementing ai-ENGAGE in your organisation to create a competitive advantage.

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Course

Self-study ai-ENGAGE framework. 4 modules covering; Targeting, Marketing, Sales and Customer Success, providing you with AI tools that you can use to increase the engagement of your subscriber base.


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Workshop

Hands-on curation of AI marketing content and communications specifically for your business. Learn, build, refine and perfect AI prompts using your own company as the subject matter so you can start increasing your engagement immediately.

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The mind, once stretched, never regains its original dimension.